Marvel have taken an interesting approach towards digital comics. It’s been a thorny issue for the big two – namely DC and Marvel to try to figure out a balance between embracing new technology and not losing enormous amounts of money.
They have announced in the last few days that any sales of their premium (presumably best selling titles) at $3.99 will have a – presumably one time – code that will allow a digital download of the same book for free.
It would appear that this is an attempt to keep sales of print material buoyant while encouraging interest in the digital market. With Image and Dark Horse benefitting from digital sales – it’s an original idea and one that will be interesting to keep an eye on – particularly for us indy printers.
News on Beyond the Bunker’s digital sales will be appearing on Monday. Please keep an eye out.