Having conquered (and irritated) the British comic book industry with his time on 2000AD, Captain Britain and Warrior, Alan Moore was about to cross the Atlantic. DC Editor Len Wein offered him a place in the DC lineup – though reserved judgment carefully and only offered a minor, formulaic, failing title.
Swamp Thing was a stereotypical monster title quite a distance from the mainstream legends of DC. Whether Wein offered it as a low priority title that mattered little if Moore failed or saw the potential in Moore’s alternative and original work in the UK, but nevertheless – few could’ve anticipated the work produced. It remains difficult to know if it is because of Moore’s current reputation retrospectively illuminating old work through association or if the Swamp Thing under Moore really represents timeless writing but along with artists Stephen R. Bissette, Rick Veitch and John Totleben, Moore revolutionised the character. Taking advantage of the low importance of the title, Moore created beautifully experimental storylines addressing environmental and social issues alongside the horror and fantasy, supported further still with research on Louisiana – where the storyline was set.
Moore recognises comic books as a as a mature medium – potentially as influential, challenging and intellectually stimulating as books, theatre, films or television – when at their best. He recognises that there is no limitation to the content that can be applied to any character or situation, whether they wear a spandex jumpsuit or a psychic formation of roots and swamp vegetation with regenerative powers. He elevated the subject matter and the characters and trusts his reader’s intelligence as any writer should. Through Moore’s writing it becomes clear that the base material is not limited in its scope to be elevated and broadened to meet any audience or handle content thought previously beyond it’s remit. In short, Moore fails to recognise limitations. A comic book page is as alive to him as a page of prose, poetry or a painting in a gallery. In turn this elevated him above the rest of his fellow writers.
Using Swamp Thing as an experimental platform to revive many of DC’s neglected magical or supernatural characters, Moore resurrected a number of figures to greater status that even after 3 decades have not seen them recede back into the minor leagues, including the Spectre, the Demon, the Phantom Stranger and Deadman. One such figure was introduced by Moore. John Constatine is a working class magician based visually on the musician Sting, who later became the central character in Hellblazer, DC imprint Vertigo’s longest running title. From January 1984 to September 1987, from issue 20 to 64, Moore guided Swamp Thing to critical and commercial success. Thanks to Wein’s successes with the first UK invasion – featuring Moore and his soon-to-be-counterpart artist Brian Bolland, the doors were beginning to open for UK and European artists such as Grant Morrison, Jamie Delano, Peter Milligan and Neil Gaiman to continue in the same vein. Many were influenced directly by Moore and continued the tradition of brave and successful rethinks of existing titles – such as Morrison’s run on DC’s Animal Man some years later. These titles formed the foundation s for Vertigo comics.
Moore’s two-issue run on Vigilante furthered his credibility as a brave, alternative and unrestrictive writer willing to look at difficult and hard hitting stories. The central figure, Vigilante is rendered sidelined and shocked as a father, having abused his daughter, pursues her until he is chewed up in the back wheels of a vengeful young woman’s car. The daughter, having lost her Mother is traumatised and beside herself at the loss of her Father, offering a difficult, challenging and controversial conclusion more recognisable as literary conventions than the black and white moralism of comics.
Eventually, after consistent successes, Moore was offered some of DC’s most prominent characters, starting with Superman, entitled For the Man Who Has Everything, illustrated by Dave Gibbons, in which Batman, Robin and Wonder Woman arrive at the Fortress of Solitude to discover Superman overwhelmed by a plant that offers up his wildest dreams. Moore followed this up with Whatever Happened to the Man of Tomorrow? – effectively the first example of A Death of Superman storyline – some 8 years before it was thought up by Jurgens and co, designed as the last Superman story in the pre-Crisis on Infinite Earths DC Universe and illustrated by Curt Swain. The final fates of Brainiac, Lex Luthor, Clark Kent, Superman and Lois Lane are decided, handled masterfully and with a typically deft touch by Moore.
In 1988 came a Batman story that helped redefine the character along with other titles such as Frank Miller’s Dark Knight Returns and Batman: Year One but was cited as ‘a rare example of a Moore story where the art is better than the writing.’ This was The Killing Joke, a script developed based on artist Brian Bolland’s idea of developing a creation story for the Joker. Escaped from Arkham Asylum, The Joker shoots Barbara Gordon through the stomach, crippling her and then parades photos of her broken body, naked, lying in glass to her Father as part of a twisted fairground ride in a bid to drive him mad. It fails. However, while opinion differs on the effectiveness of the writing – a history for DC’s most famous villain was created, a second tier character was offered a chance to define herself as a central character as Oracle in following years and Batman was darkened and hardened further into the easily recognisable figure we know today. However Moore acknowledges it as not his greatest writing and upset Bolland by referring it to ‘just another Batman story.’ However, Moore had offered Bolland a platform on which to create a defining career project. He’d once again created a wave of success at an apparent low point in his own career. Something that illustrates the power of Moore’s writing and the influence of his involvement.
Another artist gained global fame thanks to Moore’s writing. Dave Gibbons was assigned to a limited series known as the Watchmen, on which Moore asked him to maintain a consistent three tier, 9 panel layout. Collected as trade paperback in 1987, Watchmen is a seminal work and mandatory reading in understanding the history of comic books, cementing Moore’s reputation. A Cold War mystery in which the shadow of Nuclear War threatens the world. The heroes that are caught up in this escalating crisis either work for the U.S. government or are outlawed, all of whom are motivated to heroism by their various psychological hang ups. Using political and social climate to define the history and current state and status of the individual heroes it dealt with subjects like moralism, politicised ethics, loneliness, isolationism, mental illness, sickness, economics and capitalism among others seamlessly and seemingly effortlessly, interlacing the fates of characters defined by templates of central DC characters, but developed well beyond their original’s plotlines. Gibbons met Moore’s recommendations beautifully, allowing his vision to come to life. Watchmen is non-linear and told from multiple point of view, and includes formal experiments such as the symmetrical design of issue 5 ‘Fearful Symmetry’ in which the last page is a near mirror image of the first, the second to last the second and so on. Dr Manhattan, a character unrestrained by the limitations of the laws of physics allowed Moore to investigate the implications to free will if the constraints of linear human perception were removed. His most famous character, Rorschach, named after the basic visual psychological test sets the tone perhaps most effectively, bemoaning, pessimistically, a world entirely lost – to him most specifically. Isolated and increasingly unhinged and appearing early in the book as a seemingly inconsequential background figure, Rorschach represents most prominently the outsider aspect that all of the characters suffer from. A masterpiece, it is seen as Moore’s best work and the only comic book ever to win the literary Hugo Award, in a one-time category of Best Other Form. It is widely regarded as the best comic book ever written. Released around the same time as Frank Miller’s Dark Knight Returns, Art Spiegelman’s Maus and Jaime and Gilbert Hernandez’s Love and Rockets it has been seen as part of a movement in mainstream comic books of the time to reach out to adult audiences. Breifly, Moore became a minor celebrity, causing him, typically, to withdraw from the public eye and refuse to attend conventions. This is unsurprising perhaps as he was said to have been followed into the toilet by overzealous autograph hunters at the UKCAC.
Moore proposed a series named Twilight of the Superheroes in 1987, the title a twist on Richard Wagner’s opera ‘Twilight of the Gods’. A series set in a future DC Universe, ruled by Superhumna dynasties, including the House of Steel (watched over by Superman and Wonderwoman) and the House of Thunder (presided over by the Marvel family). About to combine in a dynastic marriage, a move that could threaten world freedoms, several characters, including John Constatine, attempt to stop them and save the world from the power of the superheroes. Perhaps because the proposition would reinstate the many worlds already eliminated in the Crisis on Infinite Earths it never saw the light of day, though DC retains rights to its contents. Many similar projects have appeared since, Mark Waid and Alex Ross of the most prominent of these, Kingdom Come, admitting to having read the notes but insisting that any similarity was purely coincidental and unintended.
Again Moore’s relationship with DC had deteriorated over rights as Moore and Gibbons were paid no royalties for a Watchmen spin-off badge set as DC defined them as ‘promotional items’. Reportedly, and rather appallingly, Moore and Gibbons earned only 2% of the profits earned by DC from Watchmen. Completing V for Vendetta for DC, which they had already begun publishing, Moore slung his bag back over his shoulder and made his way out into the cold wastes and warm embrace of independent comic writing.